Purr more
DIGITAL CAMPAIGN
Whiskas and AMV BBDO launched global campaign Purr More. Our goal was unveil a new brand platform in Russia and create buzz around it. There was a vital global asset that agency should also promote — a sound piece written by David Teie that made cats purr with his music.
As Concept Creator of this campaign I came up with the idea to create musical Cat Boxes for influencers who owned cats and place them in public vet clinics for cat to relax in these boxes. Each box was equipped with music system which played David Teie composition. Cats loved it! Besides, I used this sound for a creative musical postcard that bloggers showed in IG Stories.
CHALLENGE
SOLUTION & MY ROLE
RESULT
64
7 458 300
PR Publications
Social media OTS
175 362 237
23 188
Media OTS
Voice Assistant Users
What is more, I launched a new Voice Assistant skill for Yandex. Alice (most popular VA in Russia) that helped cat-parents make there cats purr more. The idea to create it with the well-known zoologist and include his tips in it worked well.
