YEARN TO MEET
SMM CONCEPT FOR 2023
How could we make somebody fly more? Growing up, many people move to different parts of the country to get an education or a promising job. However they still have a family at home. S7 Airlines knows how much we yearn to meet our loved ones, so we inspired people to buy plane tickets spontaneously and meet more often.
Created a set of categories, activations and visual concept to promote S7 Airlines on Instagram and increase user engagement. Suggested new editorial policy and recommended Tove of Voice.
- Show pure joy of unexpected meetings.
- Make sets of "home" tickets with discounts.
- Publish infographics of happy meetings with S7 flights.
- Publish touching photos from the meeting place of S7 aircraft passengers.
- Show heartfelt emotions and airliners that brought travelers home.
- Devote a separate section to a touching surprises and shoot a series of emotional Reels, where, for example, children unexpectedly arrive to visit their parents, grandparents.
CHALLENGE
MY ROLE
SOLUTION
