Emotion Lab
PR CAMPAIGN
HONOR launcher its' brand new HONOR 50 premium model with easy-to-use MultiVideo shooting function that captures full range of emotions. To goal was to create an excitement around it.
Create the idea of the whole campaign and supervise implementation.
Conduct an experiment with a neurohelmet showing and evaluating how much do we feel thanks to the new smartphone. A famous actress put on a neurohelmet and experienced 3 stages:
- Calmness
- Acting stage — played a scene and caused emotions on purpose
- Natural stage — an unexpected event happened to her.
CHALLENGE
MY ROLE
SOLUTION
RESULT
Neurohelmet proved that people experience the strongest emotions in the moment they feel them, so it’s nice to have HONOR 50 smartphone that helps keeping in your phone memory both sides of the story — first steps of a child and your own face while watching him.
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PR Publications
395 944 069
Media OTS
