Don’t get burned
BRAND PURPOSE CAMPAIGN
Durex decided to raise the awareness of the importance to wear a condom to protect young generation. Brand filmed a humorous educational stand-up with a famous comedian and posted it on the Internet. So the goal was to promote it.
Idea, pitch, implementation supervising
In Russia there is a common phrase "Don't get burned", which is used when a person is afraid to do something. But with a condom, it’s better to do than not to do! Therefore, it was decided to collaborate with the most popular cafe among young people — Surf Coffee, where the hottest guys drink the hottest coffee.
CHALLENGE
MY ROLE
SOLUTION
RESULT
36
4 194 120
PR Publications
Social media OTS
121 213 110
1 582 188
Media OTS
Stand Up views
And just like that an eye-catching design for the cups in Surf Coffee was born and presented to the world with jokes from stand-up on it and a QR-code leading to an educational video.
